Product Catalogue · Promotions

Run promotions on autopilot

Set a discount rule once and Lume applies it for you. Percentage, dollar, or buy-X-save-Y, scoped as broadly or as precisely as you like, for a season or forever.

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Three ways to discount

The promotion that fits the moment

Whether it's a percentage off sunglasses, a dollar amount off a second pair, or a buy-frames-save-on-lenses deal, Lume has a rule for it, set up in a couple of clicks.

Percentage off

20% off all sunglasses

Dollar amount off

$50 off any second pair

Buy X, save Y

Buy frames, save on lenses

Precise scope, automatic timing

Broad sale or single product, your call

Apply a promotion to an entire category, one manufacturer, or a single product. Give it a start and end date for a seasonal push, or leave it always on. You set the boundaries once and they hold until you change them.

Summer Sale

20% off all sunglasses

Runs June 1 – August 31 · applies automatically to matching orders

Automatic for your team

It applies itself on every order

Your associates don't memorise deals or type in codes. When they add a product that a live promotion covers, the discount attaches to the order on its own, priced correctly the first time.

Ray-Ban Aviator

Added to the order

Summer Sale applied

Lume matched the live promotion and applied it on its own.

Clear pricing

The customer sees exactly what they saved

Every discounted line shows the original price and the promotional price side by side, with the saving spelled out. The customer trusts the number, and your associate never has to explain the maths.

Ray-Ban Aviator

$220.00$176.00
Summer Sale · 20% offCustomer saves $44.00

Frequently asked questions

What kinds of promotions can Lume run?

Three types: a percentage discount, a dollar-amount discount, or buy-X-save-Y. Each can be scoped to a whole category, a specific manufacturer, or a single product.

Can promotions be time-limited?

Yes. Set a start and end date for a seasonal sale, or leave a promotion always on. You configure the rule once and Lume handles the rest.

How are promotions applied to a sale?

Automatically. You set the rules once, and when an associate adds a matching product to an order, the promotional price applies on its own. There are no codes to enter and no discounts to key in by hand.

Will the customer see the discount on their order?

Yes. Each discounted line shows the original price and the promotional price side by side, with the saving spelled out, so the customer sees exactly what they saved.

Help build the software your practice runs on

Founding Members are part of the change from day one. You'll have a direct line to our team and a real hand in shaping the future of optical technology.

The Founders Club

For opticians who refuse to settle.

You didn't build your practice to be average. You sweat the details: the experience at the front desk, the products on the wall, the care behind the chair, because you're chasing the best, and you know it when you see it.

Then there's your software. It's old and slow, and the fixes you keep asking for never seem to come.

The Founders Club is for opticians who want to be part of the solution.

Optical software is stuck in the 90s. We're not building to simply catch up to today's tech. We're building the future of optical technology, shaped around how a modern optical practice runs.

Founding Members join our journey at the start. You get a strong voice in shaping the future, with a direct line to the founding team.

Become a Founding Member. Join us today.