Headquarters

Where you run the business

Headquarters is the view built for owners. The Command Centre shows what needs attention across daily operations, automations follow up with customers on their own, Insights & Analytics shows how the business is really doing across every location or one at a time, and Ask Lume answers questions about your own numbers in plain words.

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Command Centre

The operational heart of your practice

One screen shows where every part of the day stands: quotes that haven't converted and how old they are, orders in verification, payments outstanding, and jobs ready for pickup. Each row links straight to the orders behind it, so you go from noticing to acting in one click.

app.lumehq.io/headquarters
The Command Centre tab of Lume Headquarters: outstanding quotes with conversion rate, orders in verification, payments outstanding, and ready-for-pickup queues, each with its automation status and a View link

Built-in automations

Growth on autopilot, with you in control

Flip on the automations you want and Lume handles the follow-through: a nudge when a quote sits too long, a reminder when an order is ready for pickup, a review request after dispensing, a heads-up when a prescription or insurance benefits are about to expire. Every automation is yours to switch on or off, and the Command Centre shows what each one has sent.

Insights & Analytics

The brain of the operation

Revenue, orders, average order value, and quote conversion over any date range you pick. Compare locations side by side, see which associates are selling, and find out which products actually move. When the numbers are this easy to check, strategic decisions stop being guesses.

app.lumehq.io/headquarters/insights
The Insights & Analytics tab of Lume Headquarters: a Period Report with Sold, net sales, tax and total, plus Quoted, Collected to date and Outstanding tiles, with Today, Month to Date, YTD and Custom date filters

Ask Lume

Ask a question the way you'd ask a coworker

Headquarters has a tab called Ask Lume. Type your question in plain words. Which frames sold best last month? How many customers are due for a recall? What did our sales look like on Saturdays? Ask Lume reads your practice's data and answers in plain words, with a table or a chart when that says it better, and you can save the answer to Excel, PDF or an image. Your questions are kept, so you can come back to them. Ask Lume only sees your own practice's data, and only owners and managers can use it.

app.lumehq.io/headquarters
The Ask Lume tab of Lume Headquarters: the question who are my top selling associates, answered in plain words with a table of names, orders sold and revenue, and a list of recent conversations on the right

Frequently asked questions

What is optical practice reporting software?

It's the layer of a practice-management system that shows owners how the business is performing: revenue, orders, conversion, and staff and product performance. In Lume, it lives in Headquarters alongside the Command Centre, so the numbers sit next to the operations behind them.

What does the Command Centre show?

The state of your daily operations: outstanding quotes and their conversion rate, orders in verification, payments outstanding, jobs ready for pickup, and prescriptions or insurance about to expire. Each row links to the orders behind it.

What can Lume automate for me?

Quote follow-ups, pickup reminders, review requests after dispensing, and expiry reminders for prescriptions and insurance benefits. You switch each one on or off, and Lume reports what it has sent.

Can I see analytics for a single location or the whole group?

Both. Every view in Headquarters filters to one location or spans all of them, and the location comparison puts your shops side by side on revenue, orders, customers, and conversion.

Who sees Headquarters?

Owners. It's a separate view from what associates work in day to day, so business numbers stay with the people running the business.

See it for yourself

See Lume in your store

Book a demo and we'll walk you through a day in your store with Lume: quotes and orders, the frame catalogue and customer messages. Bring every question you have.

Book a demo