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New in the 20/20 Report: 39% of the people you examine buy elsewhere
Insight 4 of The 20/20 Report is live: four in ten buyers got their exam in one place and bought in another, and half of them say it was the frames.
The fourth insight of The 20/20 Report is live. Four in ten eyewear buyers got their eye exam in one place and bought their glasses somewhere else. Price is the reason they give first, but half of them also said the other place had better frames, and a third just wanted time to think. The post names the number every owner should track, the capture rate, and walks through the two reasons for leaving that you can actually fix.
Read Insight 4, or catch up on Insight 3 first.