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New in the 20/20 Report: hand over the PD, keep the customer

Insight 2 of The 20/20 Report is live: customers who get their prescription without fuss mostly stay, while those who meet reluctance buy online at 2.5 times the rate.

The second insight of The 20/20 Report is live. Three in four buyers have asked for their prescription or PD, and what happens at the counter decides what they do next: hand it over without fuss and only 13% buy their next pair online, let them feel reluctance and that jumps to 33%. The post also breaks down the four questions only an expert advisor can answer, and how to use them at the handover.

Read Insight 2, or catch up on Insight 1 first.

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You didn't build your practice to be average. You sweat the details: the experience at the front desk, the products on the wall, the care behind the chair, because you're chasing the best, and you know it when you see it.

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