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New in the 20/20 Report: hand over the PD, keep the customer
Insight 2 of The 20/20 Report is live: customers who get their prescription without fuss mostly stay, while those who meet reluctance buy online at 2.5 times the rate.
The second insight of The 20/20 Report is live. Three in four buyers have asked for their prescription or PD, and what happens at the counter decides what they do next: hand it over without fuss and only 13% buy their next pair online, let them feel reluctance and that jumps to 33%. The post also breaks down the four questions only an expert advisor can answer, and how to use them at the handover.
Read Insight 2, or catch up on Insight 1 first.