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New in the 20/20 Report: what a long wait really costs you
Insight 6 of The 20/20 Report is live: the wait is what glasses buyers complain about most, and after one week, fewer of them are happy with it.
The sixth insight of The 20/20 Report is live. We asked 200 Canadians what frustrated them most about buying glasses, and the top answer was the wait. Within a week, 79% were fine with it. In week two, 53% were. After two weeks, only 16%. A long wait also means fewer customers say they were very satisfied with the whole visit. The post shows how to keep customers happy while they wait: give them a day, keep them informed, and check on any order older than a week.
Read Insight 6, or catch up on Insight 5 first.