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New in the 20/20 Report: half your customers are one click from leaving
Insight 3 of The 20/20 Report is live: 46% of buyers are thinking about buying online, and what would keep them in a store is the try-on and an honest opinion, not price.
The third insight of The 20/20 Report is live. Almost half of eyewear buyers are thinking about buying online. We asked them what would make them pick a store instead. The top answer is trying frames on and seeing them on their face, ahead of price, with an honest opinion right behind. The catch: 64% can’t really see themselves in a store mirror, and those are exactly the people looking online. The post ends with six things to do at the counter this week.
Read Insight 3, or catch up on Insight 2 first.