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New in the 20/20 Report: satisfied customers don't come back
The first insight from The 20/20 Report is live: satisfied customers return 21% of the time, very satisfied customers 53%, and two factors decide which one you get.
The first insight of The 20/20 Report is live. Nine in ten eyewear buyers say they’re satisfied with their last purchase, yet only the very satisfied reliably come back. The post breaks down the two factors that separate them: a price the customer actually understood, and the little things in how you sell.
New insights from the report will land weekly through the summer. Read the first one.