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Insights

New in the 20/20 Report: satisfied customers don't come back

The first insight from The 20/20 Report is live: satisfied customers return 21% of the time, very satisfied customers 53%, and two factors decide which one you get.

The first insight of The 20/20 Report is live. Nine in ten eyewear buyers say they’re satisfied with their last purchase, yet only the very satisfied reliably come back. The post breaks down the two factors that separate them: a price the customer actually understood, and the little things in how you sell.

New insights from the report will land weekly through the summer. Read the first one.

Help build the software your practice runs on

Founding Members are part of the change from day one. You'll have a direct line to our team and a real hand in shaping the future of optical technology.

The Founders Club

For opticians who refuse to settle.

You didn't build your practice to be average. You sweat the details: the experience at the front desk, the products on the wall, the care behind the chair, because you're chasing the best, and you know it when you see it.

Then there's your software. It's old and slow, and the fixes you keep asking for never seem to come.

The Founders Club is for opticians who want to be part of the solution.

Optical software is stuck in the 90s. We're not building to simply catch up to today's tech. We're building the future of optical technology, shaped around how a modern optical practice runs.

Founding Members join our journey at the start. You get a strong voice in shaping the future, with a direct line to the founding team.

Become a Founding Member. Join us today.