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New in the 20/20 Report: half your customers are slipping away
Insight 5 of The 20/20 Report is live: 46% of buyers haven't bought a pair in over a year, and the ones waiting for an exam or a benefits date are one reminder away.
The fifth insight of The 20/20 Report is live. Almost half of eyewear buyers haven’t bought a pair in over a year, and the longer they stay away, the less likely they come back to the same store. Most say the old pair is fine. But 44% haven’t had an eye exam, and every one of them wants a reminder; a quarter are waiting for a benefits date you could know; and half say cost when many of them have coverage on file. The post walks through each group and what message would bring them in.
Read Insight 5, or catch up on Insight 4 first.